European Fencing Championships for Cadets and Juniors
Novi sad 2016
Visual Identity and Branding
One of the requirements was to incorporate any visual references of the City of Novi Sad as the host of the Championships. So the inspiration for the visual identity came from one of the most popular landmarks of the city.
Old clock on the fortress tower overlooking the city.
By introducing a clock as a visual reference and element, the concept of time kind of imposed itself
as the natural and logic extention for the further storytelling.
Series of posters building anticipation with messages like "It's time for new champs!"
A bottle of wine relabeled as a "Thank You" gift for those who helped organize and make the tournament happen.
Posters, billboards, t-shirts celebrating and honouring the new champions and promoting the sport at the same time.